The impact of getting this holistic system right means greater brand loyalty, higher revenues, and an elevated valuation. The key financial benefit to this synthesis as it relates to “operating in a state of rawness” is sharper corporate strategy and execution, which covers the entire spectrum of business activities in …

The messenger that uses brief video clips to have conversations may not be the first platform to use for advertising, but the past several years have been a period of growth for Snapchat for business users. Video ads are highly appealing — despite representing just 5% of web content, it is …